Actually, it’s not a word. It’s a graphic image Kevin Drum found. Remember that PG & E’s market runs north from Bakersfield to near the Oregon border. Now go look at the graphic in Kevin’s post. It shows the breakdown of votes for Prop 16 by region within California.
As Kevin says,

If you don’t actually have to endure PG&E as your electricity supplier, their anti-tax message sounded pretty good. But if you do have to do business with them, you were in no mood to give them any more clout than they already have.