The blog is hungry. The blog will not be ignored. It is an insatiable little beast, a creature still unclassified by science — hairy, warty, slobbering, with its own fiendish agenda. I often fantasize about killing the blog, but I worry that it will respond just like the crazed computer in “2001: A Space Odyssey”: It will try to kill me first.

No, no. That’s not me. That’s Joel Achenbach in the WaPo. He may have it about right (write?). Anyway, he’s got some funny things to say about the phenomenon.
From Skarlet.