Today Speaker John Boehner capitulated to the hardest of hard-right members of his caucus by agreeing to try to defund the Affordable Care Act while funding the government for at least another three months.

“We’re going to continue to do everything we can to repeal the president’s failed health care law,” Speaker John Boehner (R-OH) told reporters after a weekly conference meeting. “This week, the House will pass a CR that locks the sequester savings in, and defunds Obamacare. … We have a plan that we’re happy with,” We’re going forward.”

I have a suggestion for the White House and its communications team: Along with your other talking points (It’s the law of the land and if you want to change it go through the regular legislative process), try this one for maximum appeal to the American public:

“Speaker Boehner, Majority Leader Cantor and their members want to take away health insurance coverage for 30 – 40 million of your fellow Americans. The White House and Democrats refuse to do that.”

You’ve tried nuts and bolts and dry facts to sell the law. It’s about time you tried something more visceral.