I was out in the car going to the grocery store just now hunting for eggs, and I switched over to ESPN Radio just in time to hear a promo for their NFL Draft coverage “Nine days from now, and we’re ready to cover it!”

You have to give the NFL credit. It’s marketed itself so well that people are willing to watch its draft for two days on ESPN, despite it being about as untelegenic an event as I can imagine. The viewer sees Chris Berman yammering away for eight hours each day, saying things like “Cleveland is on the clock! Will they take a strong-side linebacker to replace old so-and-so who retired after last season when his head was partially separated from his neck, or will they take that hotshot 6 foot 9 inch-tall quarterback from Division III who set all manner of records and won the National championship by passing for 473 yards in a driving snowstorm in Billings, Montana?”

That’s absurd enough, but ESPN is putting it on the radio too? Where the listener can’t see the film clips of that quarterback or that devastating play which nearly decapitated the linebacker?

Amazing.