Can someone please explain why the owners of the Sugar Bowl thought a wireless telephone company should attach its name to their game? I mean, wouldn’t C&H Sugar have been a more sensible choice?
Can someone please explain why the owners of the Sugar Bowl thought a wireless telephone company should attach its name to their game? I mean, wouldn’t C&H Sugar have been a more sensible choice?
Perhaps C&H didn’t make as good an offer as the phone co? It’s not about what’s most appropriate, after all; it’s about the money.
Well, sure, but if I were looking to sell corporate naming rights to this blog, I’d start with somebody like this. 😉