Dear Bayer Back and Body:

Did you design your current commercial to imply the average male airline passenger is a completely unintelligent idiot, or was that just happenstance?

I mean, here’s a guy who is supposed to be a middle-aged American who’s asking the flight attendant on an international flight to Asia (his stupid pictograms have what look to be Korean characters below the illustration) if she has anything for his back pain. In perfect English she offers him Bayer Back and Body. That’s all right as far as it goes, but: he obviously thinks that Bayer aspirin is only for heart attacks and tells her (as though she were an idiot herself) that he’s not having one, that he’s got a sore back.

What middle-aged American wasn’t introduced to Bayer aspirin as a headache and mild pain reliever long before the medicos determined we should take it to preclude heart trouble? There can’t be any such dummies in the entire country!