Losing audience share, perhaps?

Have any of you other NPR listeners noticed that Morning Edition has suddenly gotten a bucketload of mentions while other programs are on? During All Things Considered each of the last few days there’s been a promo spot for Morning Edition (“Tomorrow on Morning Edition there’ll be…”).

I’m wondering if the show has been losing share and that’s why they’re promoting it so heavily. I guess the only way to know is wait for new numbers to be published in Current. It’s interesting, though. I imagine they initially lost a fair number of listeners when NPR fired Bob Edwards from the show in 2004, but I suspect many of those came back out of habit. We’ll see.