Feb 01

New fan rewards program announced

For those who live a little closer to Dodger Stadium than I, this might be of interest to you.

The Dodgers on Thursday announced the launch of a comprehensive engagement program that will reward fans for supporting the club online, via social media and at Dodger Stadium. The free Dodgers Rewards program is the first of its kind in Major League Baseball and offers fans the chance to win prizes by supporting the team through an array of digital activities, including merchandise purchases online, checking into games through MLB.com’s At the Ballpark mobile app and interacting online at dodgers.com and on the Dodgers’ official Facebook, Twitter and Instagram accounts.

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“We are creating an interactive rewards portal for all things Dodgers,” said Lon Rosen, the Dodgers’ executive vice president and chief marketing officer. “Being a sports fan is about passion and competition, and we believe through this platform we are entering the next phase of fan loyalty with the ultimate goal of rewarding our fans for their support.”

The first prizes include game tickets to the April 1 game with the Giants and an autographed baseball from Sandy Koufax.

Update: One of the commenters at MSTI sent along a super picture of the Dodger Stadium rehab project as it looks this week.

Update: Chad Moriyama has thoughts on the 2013 projection of results by Dan Szymborskiā€˜s ZiPS system, which I confess I’ve never heard of. Moriyama thinks the system has some surprises on the low side but is overall pretty good at guesstimating how the Dodgers’ 2013 roster will perform.